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Bernard Matthews Holdings Ltd., trading as Bernard Matthews Ltd, is a British farming and food products business headquartered in Great Witchingham, Norfolk, England, which specialises in turkey products. Founded by Bernard Matthews in 1950, it has 56 farms throughout Norfolk, Suffolk and Lincolnshire farming nearly 7 million turkeys each year.〔(【引用サイトリンク】title=Company history ) 〕 It also has poultry production operations in Germany and Hungary. The company breeds and rears both indoor and free range turkeys on its farms, and is an integrated agricultural business. ==History== * 1950 – Company founded * 1955 – Headquarters were moved to its present location, Great Witchingham Hall near Norwich.〔(【引用サイトリンク】title=Company history: The 50s )〕 * 1960 – Bernard Matthews entered the Guinness Book of Records as the biggest turkey farmer in Europe.〔(【引用サイトリンク】title=Company history: The 60s )〕 * 1971 – The company was publicly listed.〔(【引用サイトリンク】title=Company history: The 70s )〕 * 1980 – The company launched its first TV commercial featuring Turkey Breast Roast, with Matthews himself introducing the famous 'Bootiful' catchphrase in his thick Norfolk accent.〔(【引用サイトリンク】title=Company history: The 80s )〕 * 2000 – Bernard Matthews successfully fought off a take-over bid from US food giant Sara Lee. * 2001 – The company was bought back by the Matthews family and taken private again.〔(【引用サイトリンク】title=Company history: The 00s )〕 * 2006 – Two contract workers were convicted of animal cruelty for playing 'baseball' with live turkeys. *2007 – The company's farm in Holton suffers an outbreak of the H5N1 strain of avian influenza. *2007 – The company's factory B plant closes and staff moved to A plant causing many to leave or be relocated at its parent plant up the road. *2008 – In July, the company re-branded from ''Bernard Matthews Foods'' to ''Bernard Matthews Farms'' and stated that all its turkey products would be made with British turkey from its own farms. The company also unveiled a plan to reposition the company comprising three key elements: refocusing on British Turkey farming and production, making products that claim to better meet the needs of consumers today, and championing British agriculture.〔(【引用サイトリンク】title=Financial Times Article )〕〔(【引用サイトリンク】title=Financial Times Article )〕 *2010 - In January, Bernard Matthews resigned from the post of Chairman, coinciding with his 80th Birthday. *2010 – In April, Bernard Matthews began a new advertising campaign, bringing back its 'Bootiful' catchphrase that was previously used between 1980 and 2007. *2010 – 25 November, the founder, Bernard Matthews, died. *2013 - September, business is bought out by turnaround experts, Rutland Partners. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Bernard Matthews Ltd」の詳細全文を読む スポンサード リンク
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